Effective media placement of advertising in Cambodia starts with careful planning and research based strategy development and this is IMS’s focus as a media agency. IMS Consulting Group’s media strategists and planners undertake 4 essential phases to develop efficient media buying strategies best suited for the requirements of each client’s brand and campaign.

IMS Media Agency Planning Procedure

1. CLIENT BRIEFING

• Assess Customer Requirements, Identify Sales Objectives and Budget
• Establish Target Group (SES, Geographic Focus, Gender, Age etc.)
• Review Campaign Timeline and Duration

2. REFER TO MEDIA EVALUATION INSTRUMENTS

• Competitor Media Monitoring ADEX
• Media Viewership Research Analysis
• IMS TV Ratings (Reach, Frequency, GRP, TARP, CPRP)
• Media Coverage Assessment (Broadcast Range, Print Runs, Distribution Networks etc.)
• Benchmarking Against Key Competitive Brands in Cambodia

3. MEDIA PLANNING STRATEGY

• Finalize Optimum Media Mix based on Target Audience
• Select Television, Newspaper, Magazine, Radio, OOH, Digital & Social Media Channels
• Develop Long Term Media Booking Arrangements with Key Sources
• Ensure Maximum Value at Minimum Cost for the Core Target Audience

4. MEDIA PLACEMENT MONITORING

• Digital Television, Newspaper and Magazine Placement Tracking via IMS Media Monitoring System
• Monthly, Weekly, Daily and Hourly Reporting Available
• All Booked Media TVC Clips and Digital Print Insertion Scans Provided to Client with Invoicing