This is the second installment of the major thematic campaign IMS Consulting Group created and produced for Smart Mobile (now Smart Axiata) in 2012 using celebrity endorsers being selected to represent the network’s young, success-driven and fast growing subscriber base.

Heu Virak was selected to be the face of the “Smart Mobile Businessman” TV Commercial, Print Advert, Radio Spot, Photo Shoot and a range of Below-The-Line materials all designed by IMS’s Creative Team and with production handled by our Partner Studio WMP.