IMS Consulting Group today announced it has been reappointed as media agency of record for Cambodia Brewery Limited (CBL) which is 100% owned by Heineken N.V.:
Success of a Long Term Partnership in Cambodia
IMS was originally selected by CBL in 2011 to rejuvenate the strategic media planning and public relations of Tiger Beer, Anchor Beer, ABC Extra Stout and Gold Crown in Cambodia with the agency remit since being expanded to include Heineken and the newly launched Gold Crown Stout from 2015 to 2017.
CBL Confirms Suitability and Track Record of IMS
Sandrine de Cara, CBL Marketing Manager – International Premium Brands, explained the reasons behind the reappointment stating that, “IMS has provided CBL with a remarkable level of media placement and public relations support that has allowed us to connect with key target consumers and further establish our brands over the past four years in Cambodia. Following an in-depth agency review IMS was confirmed as the most suitable partner to reinforce existing growth as well as develop new media opportunities in line with our dynamic brand objectives.”
IMS Highlights CBL’s Portfolio of International Brands
Steven King, Group General Manager of IMS, commented on the long-standing relationship saying, “It is a great privilege to work with CBL and their portfolio of international brands in the Cambodian market. With a significant increase in competitive beer brand activities IMS makes extensive use of our proprietary media evaluation tools to develop targeted placement strategies that identify core audiences in a highly segmented market.”
As a major buyer in the Cambodian media market for over a decade IMS focuses heavily on its key media competencies while providing clients with high levels of added value to maximize returns on their media investments. The agency’s other notable clients include Sanbe Farma, Poldanmig, KREDIT Microfinance, The Pizza Company, Great Wall Motors, ABA Bank, Indomie Noodles, Milkita, GAC Motor and DeCastle.
About IMS Consulting Group:
IMS Consulting Group is a leading advertising agency established in Cambodia in 2004 primarily as a media agency before emerging into an integrated provider offering comprehensive creative, PR, research, media monitoring, digital and social media services. The group represents a fast growing client base of local, regional and international market leaders making IMS responsible for the highest volumes of media placement in the country.
For more information please visit www.imsgroups.biz/contact/
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