{"id":1324,"date":"2015-12-13T15:21:11","date_gmt":"2015-12-13T08:21:11","guid":{"rendered":"https:\/\/imsgroups.biz\/?page_id=1324"},"modified":"2017-01-19T16:49:30","modified_gmt":"2017-01-19T09:49:30","slug":"tv-ratings-cambodia","status":"publish","type":"page","link":"https:\/\/imsgroups.biz\/whatwedo\/tv-ratings-cambodia\/","title":{"rendered":"TV Ratings Cambodia"},"content":{"rendered":"

\"TVIMS TV Ratings Cambodia (IMS TVR)<\/strong> is a digital proprietary system that uses an international software platform to assess TV viewer-ship in each program and time slot of all TV stations.<\/p>\n

IMS TVR was designed as a way to plan and evaluate TV placement strategy effectively in terms of value spend and reach level to maximize return on investment for our clients and Cost Per Rating Point (CPRP).<\/p>\n

By collecting viewership data from thousands of respondents each year across Cambodia IMS\u2019s TV ratings system is able to accurately measure effective\u00a0Reach and Frequency levels of all\u00a0media planning as well as calculate Gross Rating Points (GRP’s) and Target Audience Rating Points (TARP’s) for\u00a0benchmarking client spend against market competitors.<\/p>\n

Our data also allows us to evaluate the CPRP (Cost Per Rating Points) of different timeslots and stations to see clearly which placements provide best value for clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

IMS TV Ratings Cambodia (IMS TVR) is a digital proprietary system that uses an international…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1324","page","type-page","status-publish","hentry"],"yoast_head":"\nTV Ratings Cambodia – IMS Consulting Group | Media Advertising Agency in Cambodia<\/title>\n<meta name=\"description\" content=\"IMS TV Ratings Cambodia (IMS TVR) is a digital proprietary system that uses an international software platform to assess TV viewer-ship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imsgroups.biz\/whatwedo\/tv-ratings-cambodia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV Ratings Cambodia – 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