IMS Consulting Group was appointed to handle the media, creative and PR agency  as well as TV production duties for Tiger Beer’s prominent Tiger Translate 2012 event in Cambodia.

Launched with a massive pre-event media publicity blitz IMS also arranged with Bayon TV & News to create a live broadcast of the event and concert during Friday primetime in an unprecedented television special. This featured some of Cambodia’s most famous pop artists and performers as well as many consumer activities covered live on TV by Bayon TV’s star VJs in coordination with IMS’s Media and PR Teams.